FAK3 have recently completed a 5 storey flagship store in Myeongdong Seoul, comprising of 7000sqft of fashion and lifestyle zones.

The matt white 5 storey façade has a LED monogram gate defining the entrance, which provides an iconic street presence. The interior is a composition of raw exposed finishes juxtaposed with slick furniture elements. The journey through each level consists of hidden surprises within the design, following the brief of ‘Unexpected mix’.